WORLD WILDLIFE FUND
As axolotls gain popularity in mainstream media, World Wildlife Fund presents an app-based solution to combat impulsive adoptions.
Game Elements
Social Media Launch
Building awareness to drive traffic through initial announcement on WWF socials. The app’s social media presence aims to educate on the species and the app.
Paid media collaborations with cozy gamers and pettubers.
Influencer Collabs
Merchandise
Available on WWF’s gift website. Proceeds of merch sales go towards axolotl conservation, rehabilitation, and educational efforts.
Team:
Dom Khun (AD) | Michelle Chiu (XD)